About pure position

The success story of pure position started with growing table.

The designer Olaf Schroeder created a growing children’s table in a purist and timeless design. He created an innovative and new design language for children’s furniture.

“My goal was to create an appearance that is friendly and generous, that does not remind us of working worlds, but has something playful.”

growing table has since established itself successfully in the design-oriented, German-speaking furniture retail trade.

The pure position family now includes a complete children’s furniture collection.

High functionality and creative freedom.

All models are convincing with a clear design language and have a modular design. This guarantees parents and children a lot of flexibility in the application.

pure position is a brand of the Bavarian IWL workshops for people with disabilities. The label stands for high quality products whose value is maintained over many years.

Pure design for children and parents – made in Bavaria.


Sustainable and social

Olaf Schroeder founded pure position in 2007 as a development platform for formally restrained and functionally sophisticated furniture.

The Isar-Würm-Lech IWL workshops for people with disabilities gGmbH took over the brand in 2011. Design and production were thus closely linked.

This cooperation is characterized by a creative cooperation. Bringing strengths together and realizing timeless furniture solutions for children as a team – this is what makes pure position.


German Design Award Special 2017

For its distinct versatility, brick for kids was awarded the “German Design Award Special 2017” in the category “Excellent Product Design-Furniture”.

The reasoning of the jury: “The shelving system offers a high degree of flexibility, which allows an individual arrangement. Colored elements and details make for a friendly look.”

The “German Design Award” is presented by the German Design Council and honors innovative products and projects for their trend-setting design quality.

Designpreis der Bundesrepublik Deutschland 2010

growing table is nominated for the Design Award of the Federal Republic of Germany 2010

Focus Green 2008

growing table wins the Focus on Design Gold Stuttgart in the Gold category of the International Design Award Baden-Württemberg Design Center Stuttgart.